The Media plays a central role in contemporary culture, society and politics. It shapes our perceptions of the world through representations, ideas and the points of view they offer. The media have a real relevance and importance in our lives today, providing us with ways to communicate, with forms of cultural expression and the ability to participate in key aspects of society. The economic importance of media industries is unquestionable with millions of people employed worldwide. The globalised nature of the contemporary media, ongoing technological developments and more opportunities to interact with the media suggests that its importance in contemporary life can only increase.
The two-year a level course offers students the opportunity to develop a thorough and in-depth understanding of these key issues, using a variety of advanced theoretical approaches to support critical exploration and reflection, analysis and debate. The study of a wide range of rich and stimulating media products is central to the specification. Students will work from the product outwards to debate and analyse key critical questions related to all aspects of the media.
The subject content is wide-ranging and includes studies of music and video games, advertising and film marketing, newspapers and radio programmes, media language, representations, audiences and media industries and blogs and websites.
Media industries are one of the biggest employers, whether your interest lies in production or in front of an audience. Most universities offer a range of media related courses including advertising, film, TV, radio and music production as well as more academic studies such as journalism.